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Connecting Tourism Professionals with Conservation Professionals to create a mutually beneficial relationship in nature-based tourism

Tour Guide Trainings with Purpose
Train with leaders from the conservation community.
Find out what makes our logo so special!



Allison Borell

East Maui Watershed Partnership

Allison Borell is the Community Outreach and Education Liaison with East Maui Watershed Partnership and is the project manager for the Maui Mauka Conservation Trainings.  She has worked for EMWP since 2010 and with West Maui Mountains Watershed Partnership prior to that. She is the Hawai'i State Advocate for Leave No Trace and her prior experience as a hiking tour guide on Maui has been invaluable for designing an educational program to deliver to tour guides.


Serena Fukushima

Maui Invasive Species Committee

Serena Fukushima is from Kaneʻohe, Oʻahu and has been the Public Relations and Education Specialist for the Maui Invasive Species Committee since November 2020. Her previous experience includes running internship programs at Haleakala National Park for middle school through college-aged students, and as the Program Manager for the Na Hua Hoʻohuli i ka Pono conservation leadership intern program. She holds a Bachelor's Degree in Environmental Studies, and a Graduate Degree in Education, both from the University of Hawaiʻi at Manoa.


Rachel Kingsley

Maui Forest Bird Recovery Project

Rachel Kingsley is the Hawaiian Forest Bird Outreach and Education Associate for Maui Forest Bird Recovery Project and the ʻAlala Project. Rachel joined the team at MFBRP in 2021 bringing with her background knowledge of native Hawaiian birds. She began working with Hawaiian birds on Hawaiʻi Island in 2008. In 2017 Rachel joined The ʻAlala Project as the Education and Outreach Associate to help share the story of ʻAlala and participate in the ongoing reintroduction efforts of ʻAlala.

MFBRP Logo Color Stack.png


Each element of our logo has an associated ʻolelo noʻeau and statement.

Malia paha he iki ‘unu, pa‘a ka pōhaku nui ‘a‘ole e ka‘a

Perhaps it is the small stone that can keep the big rock from falling.

As the keystone species of the watershed, ʻōhiʻa supports the entire ecosystem.



Ke kumu lehua muimui I ka manu

A lehua in bloom attracts birds as an attractive person draws the attention of others.


Hahai no ka ua I ka ulua ʻau

The rain always follows the forest


Native forests increase cloud water capture by 30%

From 1 bird came 54. Only 26 are left today.

He waʻa he moku, he moku he waʻa

The canoe is an island, an island is a canoe.


We call you into action to malama “your canoe”

ʻAʻohe mālama, pau I ka ʻiole

If you do not take care of your possessions, it will be stolen by rats/he will not suffer losses


A new pest reaches Hawaii every 18 days

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